What is a Marketing Impression?
A marketing impression is defined as when an advertisement or any other form of digital media displays on a user's screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement.
In our case, an estimated marketing impression is defined as the number of times your unique event's "advertisement" that we created was displayed to someone in our audience network (either digital or print) no matter if it was 'clicked' or not. If an individual user sees your same advertisement two different times, that would calculate as two total estimated marketing impressions by our definition. If an individual user shared our advertisement (as a shared Facebook post for example, which is very common), then each of their own 'followers' would be counted as an estimated marketing impression as well.
Given the nature of our multi-channel event marketing campaigns and syndicated event calendar network (where your event may be shared on dozens of local media event calendars across Indiana) and what data we can and cannot definitively track, we refer to our total marketing impressions as an overall estimate. We are constantly refining our "formula" to measure these estimates and we are always very conservative with our estimates. We will never artificially and knowingly inflate these estimates. While we'd like to think our estimates are very accurate, they are still only estimates.
In our case, an estimated marketing impression is defined as the number of times your unique event's "advertisement" that we created was displayed to someone in our audience network (either digital or print) no matter if it was 'clicked' or not. If an individual user sees your same advertisement two different times, that would calculate as two total estimated marketing impressions by our definition. If an individual user shared our advertisement (as a shared Facebook post for example, which is very common), then each of their own 'followers' would be counted as an estimated marketing impression as well.
Given the nature of our multi-channel event marketing campaigns and syndicated event calendar network (where your event may be shared on dozens of local media event calendars across Indiana) and what data we can and cannot definitively track, we refer to our total marketing impressions as an overall estimate. We are constantly refining our "formula" to measure these estimates and we are always very conservative with our estimates. We will never artificially and knowingly inflate these estimates. While we'd like to think our estimates are very accurate, they are still only estimates.